Digital Marketing + Health Communications Consultant
Marketing and Advertising | Greater Boston Area, US
A creative to the core, Mike offers six years experience leading and collaborating with teams in social marketing + digital marketing + design. At Booz Allen, he leads online campaigns that empower audiences to take action and improve their health.
Specialties: Digital Marketing, Project Management, Account Management, Social Marketing, Health Communications, Social Media, Mobile Strategy, Online Advertising, Social Media Monitoring & Measurement, Strategic Planning, Brand Strategy, Graphic Design, Print Production Management, Conference Speaker.
Sept
2006 - Present
Associate / Booz Allen Hamilton
Serve as a Health Co-Lead for Booz Allen’s Digital Strategy and Social Media practice. Lead tasks and manage teams for digital marketing and public health campaigns – planning and executing digital strategies that complement clients' communications goals. Responsible for people development and contributing to proposals, marketing presentations, and white papers. Recognized with 10 performance awards and helped clients win over 15 industry awards. Current project has received over 40 industry awards as well as the Booz Allen Excellence Award – “the highest honor, recognizing the best of the best in the firm.” Nominations are vetted at the highest level and only six awards are given each year.
Sept
2005 -
Sept
2006
Consultant / Reingold, Inc.
Gained broad experience in social marketing and strategic planning – across channels like web, radio, TV, and print. Authored outreach and paid media plans for nationwide social marketing campaigns. Drafted strategic planning exercises, conducted in-depth interviews, and contributed to marketing research reports. Wrote creative briefs, messaging concepts, and copy for clients like AOL, American Society of Plastic Surgeons, DuPont Fabros, George Washington University, among others.
Jan
2005 -
Sept
2005
Policy & Communications Associate / Small Business & Entrepreneurship Council
Provided counsel on small business policy, maintained partnerships, exhibited at conferences, and authored communications. Communications included policy briefs, letters to Congress, website content, and a weekly e-newsletter. Regularly collaborated with SBE Council members, policy community, media, and leaders on Capitol Hill.
Sept
2002 -
May
2003
Research Assistant - Kogod School of Business / American University
-
2008
-
2012
School of the Museum of Fine Arts
Certificate
in
Graphic Design
-
2002
-
2006
American University - Kogod School of Business
BSBA
in
International Business, International Management